Car hire brings in the bucks for Ryanair - Car Rental News
Car hire brings in the bucks for Ryanair
Car Rental News - 12/11/2007
Car hire sales have proven lucrative for budget airline Ryanair
Ryanair attributes part of their record half-year profit results to revenues generated by car hire. Despite increasing fuel costs and airport fees, the Irish-based budget airline has just declared it the best half-year yet, with ancillary sales from hotels, travel insurance and car hire contributing to its success.
Even with difficult market conditions and the high price of fuel, Michael O'Leary believes that the airline will be able to increase its full-year post-tax income by an additional €30 million (£20 million) to a total of €470 million.
According to the airline, ancillary revenues accounted this year for 16 per cent of total turnover. The company would like to see that increase to 20 per cent in the near future. While previous initiatives like car hire bookings and hotel reservations will continue, the airline is also planning to introduce new measures to attain that goal including charging passengers to accept mobile phone calls in-flight in the future.
The Ryanair website which first allowed passengers to access car hire bookings, was first launched in January 2000.
Ryanair is currently offering travelers a free Ryanair flight with every Hertz car rental booked with Ryanair before November 19th, 2007. Free flights do not include applicable taxes and fees. More information is available on the airline's website.