Car rental group launches environmental initiative

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Car Rental News - 23/03/2009


The Alamo, Enterprise and National rental car companies have jointly launched a carbon offset scheme.

A rental car customer can opt to pay an additional $1.25, plus tax, to purchase a carbon offset. Funds received from these payments are then used to make purchases in certified offset projects designed to eradicate carbon emissions from the atmosphere. In offering the program, the rental group has partnered with TerraPass, a leading carbon offsets provider.

For every 100,000 customers participating in the program, over 13,500 metric tons of carbon dioxide is offset, according to TerraPass. The group will match every dollar of customer offset purchases up to a level of $1 million. Combined, the renter offset purchases and matching funds would offset as much as half of the carbon dioxide produced by vehicles in the Alamo, Enterprise and National fleets, according to company estimates.

The cost to offset the impact of carbon emissions of one vehicle rental in the group’s fleet is $1.25, according to TerraPass calculations. On average, the 440,000 cars in the group’s combined fleet are rated at 28mpg for highway travel.

Alamo, Enterprise and National have a large number of Flex-Fuel vehicles in their fleet – more than 73,000 in total – that can burn E85, which is an 85 percent ethanol and 15 percent gasoline blend.

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