Alamo and Enterprise expansion despite recession

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Car Rental News - 30/03/2009


Although Hawaii’s visitor numbers have declined, the two companies are opening new outlets.

Last summer Enterprise opened a rental outlet at Honolulu International Airport and has now announced it will expand to the big island of Hawaii, launching service in Hilo and Kona on June 1, and also on Kauai, in Lihue, on the same date.

Alamo has revealed that it will open a rental car concession at Molokai Airport, also from June 1.

Enterprise spokesperson Laura Bryant commented: "Even though travel is down in this economy, we think we are very well positioned, and committed to growth in the long-term future."

Enterprise and Alamo won concession rights at the airports in a bid process. Typically, a limited number of slots are provided for rental car operators at the smaller airports.

In Hilo and Kona, Enterprise will operate among rival companies Alamo, Avis, Budget, Dollar, Hertz, National and Thrifty.

On Molokai, Alamo will join Budget, Dollar, Island Kine Auto Rental & Sales, and Molokai Rent a Car & Sales – all currently operating at that airport.

The vice president and general manager for Enterprise, Paul Kopel, said that special pricing will be offered to residents and for corporate customers by both rental brands.

Required staff will be hired locally for the Kona, Lihue and Molokai outlets, Kopel added.

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