Vouchers offered to encourage repeat rentals

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Car Rental News - 13/08/2009


Europcar, a major UK car hire company, is offering customers discounts on future rentals.

The rental car operator says that it has launched the promotion to help increase rental demand, as it and most all car hire firms report losses due to decreased travel spending as a result of the recession.

Europcar’s offer involves a £10 voucher given to rental customers who return cars with at least one-quarter of a tank of fuel. It is also making it possible for customers to purchase a full tank of fuel at prices that are, on average, 5p less than they would pay on the street.

Catriona Lougher, Europcar’s director of marketing, said: “Customers have told us they like the option of buying fuel up front as it saves them the hassle of re-fuelling the vehicle at the end of the hire and also means they receive a good rate at a time when fuel costs are rising again.”

The company has noted that, at times, customers complain that they did not use as much petrol as they had expected, making it difficult to calculate the amount of fuel remaining in the tank – leading to their decision to offer the £10 voucher that can be used on the customer’s next car rental.

Around the world, car hire companies are introducing new schemes to offset the impact of the economic downturn. Just last week, Europcar launched a Twitter campaign, through which it offers destination advice, car hire information and a link to its website.

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