Enterprise pulls out of Orbitz deal - Car Rental News
Enterprise pulls out of Orbitz deal
Car Rental News - 31/03/2011
Enterprise Holdings will stop listing its services with online travel company Orbitz.
Enterprise Holdings, the owner of several car hire firms, has said it will stop listing its services with online travel company Orbitz. The company says the commissions Orbitz is charging are to expensive.
Enterprise said on Wednesday that it would pull its content off two sites operated by Orbitz Worldwide. Orbitz says Enterprise will be replaced by other suppliers.
Citing what it called ‘unacceptably high’ rates for commission, Orbitz announced that it would end listings of car rentals on the Cheaptickets and Orbitz web sites starting Friday. The firm has listed services from its National and Alamo brands on Orbitz for ten years.
The Alamo Rent A car, Enterprise Rent-A-Car and National Car Rental brands are all within the Enterprise Group. Orbitz said its previous contract with Enterprise had expired and it had not been able to agree a new deal with the automobile rental group.
Online travel firm operates in the same market as Expedia and Priceline. In a statement, it said it had replaced Enterprise Holdings. Orbitz said Enterprise’s replacements, a mix of other suppliers, provided a better match for the needs of its customers.
Orbitz said it would continue to provide customers with choice from a strong selection of car hire options. It identified options as including Avis, Dollar, Budget, Hertz, Advantage and Thrifty, as well as other leading suppliers of car rental services.
Orbitz is also embroiled in an on-going dispute with American Airlines. AA, part of AMR Corporation, has been dropped by both Orbitz and Expedia.