Kent prepares for a new wave of 'staycationers'

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Car Rental News - 22/03/2010


Kent Tourist Board has announced that it is expecting huge numbers of home grown holidaymakers this summer

Kent Tourist Board are preparing for another bumper summer as the current trend of ‘staycations’ continues in Britain. In the face of the economic downturn, more and more Brits are choosing to spend their holidays in the UK rather than opting for pricey options abroad, and with its nice mix and beach and town life, Kent is expecting a crowd.

A ‘Visit Kent’ executive chose British Tourism Week to announce that visitor numbers in Kent were up by as much as 20 per cent last year, as home grown holidaymakers picked the seaside city as their summer destination of choice. It is also thought that some holidaymakers came to Kent from across the Channel last year to take advantage of the favourable Euro rates.

According to the spokesperson for Visit Kent, they are expecting even more people to flock to their shores this summer and demand for the city’s summer festival ‘Big Day Out’ was so high when tickets went on sale last week it crashed their computer system twice.

The UK tourism industry accounts for over eight per cent of the country’s GDP and is said to be worth a whopping £114 billion. It is also hoped, therefore, that Kent’s predictions will boost the area’s economy, as more than 50,000 people are employed in this sector locally.

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