National launch brave new ad campaign

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Car Rental News - 09/04/2010


National Car Rental claim to be leading the pack

A brave new ad campaign by National Car Rental proves it's ahead of the pack. The car rental company's new advert in US newspapers goes a long way to show that has done more than simply survive the recent rocky period. Since the company was taken over by Enterprise Holdings in 2007, National Car Rental has upgraded services to the point where it has surpassed competitors like Avis and Hertz.

As Pat Farrell, VP marketing and communications for Enterprise Holdings, was keen to point out, National Car Rental has won back its position as the leading supplier of car rental services to business.

His claim is supported by the results of a recent nationwide survey, which shows National outperforming Avis and Hertz on customer service. National’s Emerald Club loyalty programme was also ranked number one.

In its print campaign, National is running ads that highlight how the company’s superior customer-service and loyalty programmes both retain existing customers and attract new business.

National is particularly keen to demonstrate why it has for decades been a top choice for companies in the Fortune 500. As one ad already running in the New York Times and the Wall Street Journal proclaims, “When it comes to customer satisfaction, National Car Rental is pulling away.”

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